SriniS SEO, the Internet Marketing division of SriniS Software, Chennai, India primarily offers Affordable Orgainc SEO services. In addition the division also offers consultancy on other paid Search Engine Marketing Solutions like PPC campaign and Paid Search Engine Inclusion.

Offering a total end to end SEO services from advising the customer on a search engine friendly domain name, to designing and hosting websites, optimised for ranking in the search engines, moves ahead from developing a websites for information purposes to that of a powerful marketing tool enhancing the customers business.

Web Page optimization (SEO) for good ranking on the search engines is the single most powerful marketing tool that every company should be aware of and eventually implement.

SEO services involves formualting strategies, considering how search algorithms work and what people search for, to ensure that the page get good results on the search engine.

Our SEO services involve the following activites

1. Keyword/Keyphrase research based on Market, Searcher and Competition
2. Advise on Search Engine friendly Domain name
3. Suggesting the Site Structure to create appropriate landing pages
4. Creation of Keyword/ Keyphrase rich content ensuring optimum keyword density
5. Generation of XML Sitemaps
6. Submission of Website and Sitemaps to Search Engines
7. Assistance in Building of Back Links to boost page rank
8. An overview of Web Analytics
9. Monitoring & Reporting as per agreed terms

PPC is the paid model of advertising on the search engines.

The customer bids for keywords relevant to his target audience, for the advertisement (ads) that would appear when searches are made for those keywords. The ads appear on the sponsored area of the search page usually on the right, top or bottom of the search result page.

Minimum bid amounts are called "Pay Per Click" amount and the customer pays only when clicks are made on the advt. The cost varies depending on the search engine and the level of competition for a particular keyword or keyphrase.

Although many PPC providers exist,the largest operators are 

1. Google AdWords
2. Yahoo! Search Marketing
3. Microsoft AdCenter 

Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index. Paid inclusion products are provided by most search engine companies, the most notable exception being Google.

1. SEO is free of any risk. Unless you spam or make obvious mistakes, it cannot damage your business. In comparison to paid advertising which is subject to click fraud risk and competitor's black techniques. Although many paid programines have protection against such behavior the risk can never be reduced to zero.
2. Banner ads or paid search engine placement work until the marketing budget depletes. Then, the site disappears from the listings, and your returning customers cannot find you any more (new visitors cannot find you either). SEO helps buffer this process, so you can gradually reduce the advertising budget as you're search engine position improves.
   Research have indicated that prospective customers are more likely to purchase from a site ranked high in the search engine results than from an evidently placed advertisement.
3. A web page having a high ranking means more people see the name of the company and become familiar with the company and its products, even if they haven't made a purchase. A surveys show that consumers are twice as likely to recognize businesses ranked at the top in the search engine results than those appearing in paid placement and banner ads.
4. Web page optimization (SEO) services, for search engine rankings brings paying customers to your door step. The customers that SEO bring are those looking for your products/services, as they have entered your websites keywords/phrases into the search engines. SEO will further help you transform visitors into buyers by analyzing their behavior once they find your site. You will learn how to transform these visitors into buyers by utilizing the content of your website in the most effective manner possible.
5. In comparison to banner ads and PPC campaigns, which cost many thousands SEO Services costs only a few thousands, which is very much affordable and which pays for itself over a period of time

Remember the good old saying, "If it sounds too good to be true, it probably is."
Never was this more true than in Web Page Optimization (SEO) . While concrete and measurable gains will always come from a well thought out and executed optimization strategy, the Web is a competitive media and we all want to be number one. Accept that a steady upward movement, over time, will place you worlds ahead of a flash followed by a crash.