Paid Per Click Campaign (PPC)/ Search Engine Marketing

PPC is the paid model of advertising on the search engines. The customer bids for keywords relevant to his target audience, for the advertisement (ads) that would appear when searches are made for those keywords. The ads appear on the sponsored area of the search page usually on the right, top or bottom of the search result page.

Minimum bid amounts are called "Pay Per Click" amount and the customer pays only when clicks are made on the advt. The cost varies depending on the search engine and the level of competition for a particular keyword or keyphrase.

Although many PPC providers exist,the largest operators are

1. Google AdWords
2. Yahoo! Search Marketing
3. Microsoft AdCenter

SriniS strongly recommends a round of PPC campaign as prelude to SEO.

Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index. Paid inclusion products are provided by most search engine companies, the most notable exception being Google.